If you’ve ever been a part of a communications project that centers around holidays, celebrations, awareness days, heritage months, and others, you’d know that it’s insanely difficult to pick and choose between what to highlight when.
For example, do you choose to focus on lighter, more cheerful celebrations or heavier, more provocative history months? Do you focus on food (such as wine day today) or the fact that today is the one-year anniversary of George Floyd’s death? This is a dilemma that marketing, PR, and comms people deal with all the time.
I find that for as taxing as life has become, I have become used to weaving in and out of poignant highs and devastating lows in different hours of the same day. I’m not sure if this is some superpower or just intellectual scarring at this point, but I would like to offer this up on a day like today: pick one thing to think about and reflect on at a time. One thing at a time. It seems basic, but we all know we could use a little encouragement and a reminder every now and then to follow good advice that we used to practice and preach. One thing at a time.
George Floyd. His name was George. And take a moment (or more) to breathe and celebrate the fact that you can take a breath. Take another breath and feel your feels. And then another before you sip your wine. And another as you note National Missing Children’s Day. And another as you wonder how Towel Day ever came to be. And another as you honor Star Wars’ 44th birthday. Just breathe. Keep breathing.
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